Geography gone crazy; meridians and parallels tangled into cobwebs. Memory transports fashion along forgotten routes into a far-away world: embroidery from the Punjab, antique saris from Benares, brocade from Rajastan, fine woollens from Beluchistan and Kashmir, phulkari from Bhatinda, wedding veils from Kerala, Indonesian silk batik. Giuliana Cella is a traveller worthy of inclusion in the Manuale dei luogi fantastici (Manual of fantastic places) by Manguel and Guadalupi and expresses, in her work, an inner nomadism, a wealth of culture and different influences, tastes and moods that until now were not too welcome in the world of clothing, because they introduce the colours of India, the natural elegance of the East, Burmese tenderness, ornamentation from Laos and hand-woven silks and embroidery done with a patience that is now a thing of the past. Out of her personal collection of antique fabrics, Giuliana Cella has selected, and is showing, eighteenth century jamawar, early nineteenth century cashmere and late nineteenth century phulkari and bagh, woven on very small looms. Of course, she also transforms them into garments. Loose shawl-like shirts, doubled tunics, cabans with big collars, sweet and sensual shapes that glide over the body. When a woman is enveloped in these filmy silk organzas, these soft cashmeres with their long embroidered borders she can really feel, at that moment, the exhilarating sensation of being a queen”.

Giusi Ferré

“Giuliana Cella is to Fashion what Matisse is to Painting”.

Emilio Tadini

“Lavinia Borromeo, has aristo-model for designer Giuliana Cella”.

“After weaving hand-loomed clothes with infinite patience and enormous care, Cella has created “Kandinsky-sleeved Boleros” (The famous painter Vassily designed some dresses persuaded that fashion should become Art).

Roberta Filippini. ANSA


“More than 20 years ago, Giuliana Cella received Greta Garbo in her beach home in Taormina, Sicily where the “Diva” forgot her white and blue starfish embroidered gown. In presenting her woman’s collection at “Casa della Cultura”, the designer announced her intention of creating a man’s collection in Garbo style”.

Roberta Filippini. ANSA

“Travels inside herself and with her imagination leaving her with, as souvenirs, thousands of ideas and a worldwide success”.

“You are right Lina. A woman with superlative taste, this Giuliana, especially if I think of her unbelievable cashmere and silk velvet coats!”

Post di Paola Pollo.


“She has been labeled ‘queen of ethno-chic’ not only because it describes her style but in acknowledgement to her contribution with something apart to the ‘undulating sea of Fashion’, later to be imitated or copied by other designers. Silent in a shouting world she doesn’t like to talk about herself, only about her passion for the work she has chosen, halfway between fashion and culture of a thousand different ethnic groups encountered whilst she traveled the world”.

Luisa Ciuni. Il Giorno


“Even Giuliana Cella has created bra and panties but being an ethno-chic designer, she has made them in pashmina to wear the “softness”. Norchene and Afef on the catwalk at Sotheby’s Milan Collection from “Russia with Love”. The platok, typical Russian shawl that becomes a skirt, dress, coat, amongst other pieces in antique fabrics.

Paola Pollo. Il Corriere Della Sera

“It’s not a matter of folk with Giuliana Cella but ethno, not only Oriental but European as well as in this case, with German Bauhaus! Testimonial:  Young aristocrat Beatrice Borromeo “.

Paola Pollo. Il Corriere Della Sera

“Giuliana Cella was first to import pashminas from India and now every “beauty” is wearing this shawl. Even men dare it”.

Lina Sotis. Il Corriere Della Sera

“Rich and precious collections and socially involved this Giuliana Cella who honors Afghan women with wonderfully embroidered tunics! For the fashion show she has chosen “Palazzo Bocconi”.

Laura Asnaghi. La Repubblica

“Under the dress, the Orient! The label has been matter of known importance for her and even now, after becoming famous with dresses in great demand, she is still signing her name and surname in ink, directly on stripes of organza” (in her garments).

Eva Desiderio, QN

“With her collections from Africa to Asia and crossing Russia, she now arrives in Europe with EthnoBauhaus.”

Paola Bulbarelli. Il Giornale

“The trait and the style of Giuliana Cella’s collection exceeds the usual value of handmade and meets the taste of women who prefer special thinks”.

Michela Zio. MF Fashion

“Today’s leading role is myrrh! The Queen of ethno-chic has spread it on oriental silk fabrics.”

Mirko De Munari. MF Fashion

“… Ernst Hannover has chosen a light green pashmina for Caroline and afterwards,  Giuliana Cella decided to introduce pashmina in her collection dresses, gowns and underwear.”

Il Mondo

“Giuliana Cella presents a chic version of the Guayabera (a halfway between jacket and Saharan shirt, originally worn by peasants)”.

Donna Moderna

“Like a collector’s exceptional piece of furniture – to be displayed proudly in the living room – Giuliana Cella reincarnates value through threads creating rare, hand-made pieces with antique fabrics. Some stylists scrutinize attentively and with admiration this designer’s creations where the daily dimension of clothing merges with the shiver of emotion a heirloom creates.  Cella’s designs are impossible to copy. It would be like pushing the top of the fashion pyramid down to the level of mass production where fashion extinguishes itself”.

Gianluca Lo Vetro

Whilst “The Daily Mirror” heavily criticized the great Armani a few days ago, the prestigious “Financial Times” praised two small Italian brands – Bottega Veneta and Giuliana Cella – on its front page and in its “How to Spend it” insert.

Rossella Minotti

“Word of Cella’s unusual, hand-crafted designs traveled fast. Italy’s social elite and stars, like Sharon Stone and Michelle Pfeiffer, caught on quickly.”

Heather O’BrianFWD

“…From one of Milan’s most talented fabric and clothing designers, Giuliana Cella.”

Finacial Times